Mansfield & Ashfield 2020 together we mean business

​Mansfield and Ashfield Welcomes the Tour of Britain

Mansfield will be the start point for Stage Four of ToB 2017! The race will start in the Market Place on 6 September at around 10.30am! The route includes Ashfields before moving on to Newark.1.6 million people will come to watch the Tour of Britain and the event will be broadcast live to 17 million homes!

A single stage is worth around £2.8m in media value and its the biggest free to watch event in the UK.
2020 are urging the business community to show their support for the race by creating fun and unforgettable shop / office / factory window displays and car parks to display the cycling theme. Let’s give all other towns a run for their money!

With the eyes of the media centred on Ashfield and Mansfield it is a great opportunity to join the fun, encourage community spirit and promote North Nottinghamshire as a great place to visit.

There are ways for businesses to get involved:

• Window sticker and posters available

• Social media hashtags

• If you are on the route – you can do a ‘flash mob’ style activities and MDC will try to get you live on TV.

• Dress you windows, your business premises – help MDC & ADC turn the town yellow!

• Line the streets on the 6th September and join in on the ‘big welcome’ event on the 5th! There is a mixture of sponsorship opportunities that are outlined here:

• Have a stand at the Big Welcome for £50 (10 spaces available) or at the Tour of Britain

• Stage Four start for £100 (four spaces available)

• Support the town and sponsor the town dressing from £200 per business •Become a corporate sponsor from £2,500

• Design the starting flag or stage winner trophy (co-ordinated through NCC schools portal).

All your local information can be found here:

www.mansfield.gov.uk/ToB2017

http://www.ashfield.gov.uk/your-council/tour-of-br...

Our ToB hashtag for Nottinghamshire is #NottsToB

Also tag in the global feeds #TourofBritain @TourofBritain @ToBCycling

Summer of Cycling and other key dates

• Summer of cycling – FREE cycling themed summer festival

• 28 July, Titchfield Park (Mansfield launch of ToB)

• 9 August, King George V Park

• 22 August, Carr Lane Warsop

• Plus ToB crafts, mascot and giveaways.

• 5 September – the Big Welcome - Action Sports Tour (BMX display, ramp and rail, have a go sessions)

• Mansfield 103.2 roadshow • Street performers and music • ToB meet and greet, craft marquee • Arrival of ToB village from 3pm.

• 6 September – ToB village Mansfield • From 9am. Race starts at 10.45am • Meet the riders, get involved and make some noise for • the start of stage four of the Tour of Britain 2017. • ToB village, music, entertainment and activities.

Please download the official Mansfield or Ashfield welcomes TOB logo on your promotional materials!

For further information from your local councils on how you can get involved contact:

Ashfield Marketing Manager: Theresa Hodgkinson E: T.Hodgkinson@ashfield.gov.uk
Mansfield Marketing Manager: Helen Sisson: E: hsisson@Mansfield.gov.uk

Author: Caroline Cox

Caroline is the Operations Director for Mansfield and Ashfield 2020. The most important part of this role is to listen, support and act! Through monthly focus groups we identify opportunities and challenge key bodies to provide a partnership approach to avoid duplication and monitor efforts to fulfill our philosophy which has always been firmly centered on our business community, growth and skills.

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